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Top 3 Reasons Your Home-Based Business Needs a Catchy Tagline!

January 3, 2009 by Tina · Leave a Comment 

Think your home-based business doesn’t need a slogan? Think again! Consumers are bombarded with marketing messages every single day. While many may just slip past and bypass the consumer’s thoughts, just as many seep in and guide that consumer toward or possibly away from, their next purchase of a product or service. A slogan is like the hook on the end of a fishing wire…the hook that your wahm business needs to lure customers away from the competition and toward you! So here are the top 3 reasons why your small or home-based business needs a slogan:

1 – You need to brand yourself with a consistent marketing message. How will anyone remember you if every single piece of marketing flies out the proverbial door looking and sounding different? Sure you can change things up here and there when you hold different promotions and expand your offerings, but you need to brand the business itself and to do that, you want a consistent message that you send to your target market.

2 – You need to set yourself apart from the competition! WAHM businesses are booming! More and more mommies are moonlighting to start up their dream companies or quitting their day jobs altogether to start that at-home biz they’ve always been talking about. Direct competition is popping up all around you and when you’re in a forest full of trees, do you want to look like the rest of the trees? Not if you want to get the clients to find you and start paying you the big bucks! You want to stand out amongst the crowd. And you can do that with a snappy slogan!

3 – It’s your virtual 7-second elevator speech! So, every business book out there will tell you and practically knock it into your head that you should be able to tell any person, at any time, what you do. And you should be able to have it down to a clear, concise phrase that can be said in seven seconds or less. A slogan is just like that…okay, it may not exactly say everything you do in a single phrase…but it condenses your product or service, perhaps your business philosophy or your business objective…It takes that and gives it to people who you aren’t stuck in an elevator with. People stumbling across your website. People handed your business card. People who just happen to come across some marketing materials for your business. They all become privy to that virtual 7-second elevator speech that you have given via a catchy tagline.

When it boils down to it, every business needs a slogan or tagline to brand their business. From big to small. It helps to further your marketing efforts. It gives your business a distinct personality. And it helps your wahm business stand out in a sea of businesses.

**Only a few more days before the THREE FREE SLOGANS special over at 72HourBrainstorm ends! Need a catchy tagline for your biz? You can get three free slogan ideas in exchange for a testimonial. But this offer ends on January 10th!!**

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The Advantages and Disadvantages Of Social Networking

December 20, 2008 by Melissa · 1 Comment 

Social Networking is a recent invention that has the Internet still at the edge of its seat due to its popularity with people. This is mostly because it really is for the people. Bringing every kind of social group together in one place and letting them interact is really a big thing indeed. Everything about it lies on the advantages and disadvantages of social networking, and what it can do for you.

Here are the advantages that can be more than enough for you to want to join in.

Low Costs

Definitely, it’s cheaper to use online social networking for both personal and business use because most of it is usually free. While personal use is rather simple for anyone, the business functions are underestimated by many. In a social networking site, you can scout out potential customers and target markets with just a few clicks and keystrokes, adding a boost to your usual advertisements and promotional strategies. It lets you learn about their likes and dislikes, which is tremendous. If you want to fine tune your business, then this is the way to go, whether on a budget or not.

Builds Credibility

You definitely can gain the customers’ confidence if you can connect to them on both a personal and professional level. Despite having to do a bit of work, it definitely pays off as you can be tapped for an offer if someone catches wind of your products or services. As long as you don’t pursue them too aggressively, you will do well here.

Connections

You are friends with people who have other friends, and so on. There is potential in such a common situation. By using a social networking site, you can do what you can and get connected with these people to form a web of connections that can give you leverage if you play your cards right. As long as you give as well as you recieve, then they will most likely stick with you. These connections are definitely valuable in the long run.

That definitely sounds enticing. However, what about the disadvantages though?

Lack of Anonymity

You are putting out information about your name, location, age, gender, and many other types of information that you may not want to let others know. Most people would say be careful, but no one can be certain at any given time. As long as people can know who you exactly are, then some can find ways to do you in.

Scams and Harassment

There is a potential for failure of security in both personal and business context. While many sites apply certain measures to keep any of these cases of harassment, cyber-stalking, online scams, and identity theft to an absolute minimum, you still may never know.

Time Consuming

If this is not your kind of thing, that it would just be a waste of time for you. The key to social networking is that it is supposed to be fun, whether you are just doing it for kicks or clicking around for business purposes. That should be reasonable enough for anyone, but there are those people who don’t see the point. For them, it can be a disadvantage.

Now there’s something to really think about. Nothing is without a blemish, but those of social networking shouldn’t really be that much of a concern regarding your safety. As long as you go along without making big mistakes, then it is all good. You can take advantage of the Internet phenomenon that continues up to this day.

Once you understand the advantages and disadvantages of social networking, then you can cruise through without fail.

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HOW DIRECT SALES REPs AND HOME PARTY CONSULTANTS IN ARBONNE CAN SUCCEED

November 24, 2008 by Melissa · Leave a Comment 

An example of street markets accepting credit ...

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Road To Regional Vice President Becoming a 6-Figure income earner Arbonne Consultant is not a difficult thing to do! Yes you maybe finding it a little challenging to find people who are genuinely interested in building a sound Arbonne business, but that is no reason to give up. Following are 5 Proven steps that any Arbonne Ineternational Consultant can employ in order to realize your dream and become one of the many direct sales success stories.

Arbonne Consultant Resources And Tips To Financial Freedom:

1. Understand those you are most likely to buy and do business with you. As with it any business it is important to know your target market. The popular notion that anyone with a pulse, is breathing is your customer is simply not true.

I know you believe the products are great, here are some questions that each arbonne internet consultant must ask themselves:

2. Be remarkable! Stand Up and Above the crowd. I have had many a discussion with well meaning arbonne consultants who are just a cookie cutter template of their upline. Say you were driving down the street and saw a red cow, would you stop? Would you take a picture? Would tell everyone you knew about the red cow? Now stop and think for a moment why would you do this? Simple the red cow was remarking about. To be remarkable is not to be awesome, or great or fabulous or popular. To be remarkable is to cause others to remark about you. To talk about you, to spread the word about you!

What unique qualities to you bring to the table that set you apart from every other arbonne internet consultant out there?

3. Ditch the company website ASAP. In addition to knowing your target marketing, being unique, it is important that you learn to brand yourself. WHY? People ike to buy not to be sold. People love to buy from those who they know, like and trust. Are you trustworthy? If so prove it! Where is your personal website? The company websi te does well to brand Arbonne International, but it doesn’t do a single thing for you. Remember how I said stand up and above the crowd? A personal website allows you to do so. NB: UNLESS YOU HAVE WRITTEN PERMISSION FROM LEGAL NEVER MENTION YOUR COMPANY ON YOUR WEBSITE. Besides the website is about you, we all know about Arbonne we want to know about yout!

4. Be an Expert. The best way to do so as is to know your Arbonne Products very well. Know the benefits of the products and how they will help those whom you are targetingGet into the habit of thinking like your potential customer which is, “what’s in it for me?” Then your job as consultant is easy because all you have to do is make me feel special and more. This is very easy to do when you know to whome you are selling, why you are selling to them and there reasons for doing or not doing business with you.

5. The fifth tip is to have a system. You need to have an effective system in place for you downline. When you have your system set up, you will attract people into your downline, that are literally handing you their credit cards, ready and willing to grow a business with you. That’s just how powerful a system works. There are thousands of people who would love to buy Arbonne products from you. But you have to meet them halfway, luck is when opportunity meet preparation. Are you prepared? Party Plan Pat

Author’s Biography:

Hi, I am Party Plan Pat! I am the author of Proven Direct Sales And Home Party Plan Success Tips & 10 Deadly Home Party Plans Business Mistakes The Little Black Book Of Home Party Plans Success Secrets

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