Marketing and Advertising

Low Cost Advertising

There is no better advertisement campaign that is low cost and also successful at the same time. Great business ideas when utilized effectively can save lots of money. This is not only easy for those who work full-time as an advertiser, but also for those who work from home.

Advertising from home is also a low cost option, which involves making and distributing fliers. Usually potential customers will visit home for business dealing. Print good amount of fliers and give it to anyone who is visiting home like family, friends, mailman, etc. Business cards can also be distributed. Few selected people can be given sample of the product. For those who work outside home, employ college students to distribute fliers at supermarkets, community centers, or malls, especially on weekends, when there is a rush.

Spread the word by the mouth. Talk to everyone about the product and ask them to talk about it to others. It’s a very powerful tool to increase the network and doesn’t even cost anything. When receiving a casual call from family members and friends, don’t forget to tell them about the latest events, discounts and promotions and ask them about what they are up to. If the parties are into the business, it won’t hurt to promote each other. Joint ventures can be started with trustable people of the same trade. The only cost that will be incurred during the whole process is of printing fliers. For a better quality, professional can be hired to design them, as they will be able to play with colors and write motivating material.   

Most of the businesses have company bulletin board that they use to put up company’s latest news. Fliers and business cards can be tacked on such bulletin boards. But before doing so, check out with the human resource department before placing the information as most of the HR departments make it compulsory to consult them.

Parents are required to be in regular touch with the teachers to know about the progress of the child and they have meetings from time to time. Do not miss this opportunity and spread the word. Hand them the business card and fliers personally at the meeting, instead of just giving the contact number.

Get involved with fundraiser at schools, as it’s a nice approach to market business. Prior to handing out the order received, collect all necessary information like business card pack, fliers, with proper information. Information can be based on what is the company about, what are the products and services provided, or how to get in touch with the company. In each individual order, carefully place all of them and seal the package properly. Presentation, too, is of importance and should be paid attention.

Voice mails can be put to good use, other than recording messages. They can help to deliver the marketing message. Greet with a brief message, following with website and email address, so that who ever calls will be already having the telephone number and they will be able to learn more about the business by visiting the website. When the company is providing special promotional offers and discounts, include information about those in the voice mail. Discontinuation of any services of products can also be informed about. Repetitive voicemails sound boring, so keep changing the voice mail frequently and add some creativity to it.

Most of the big businesses attach business cards or fliers with out going mail. This works for companies who send bills to their customers. For those who have customers paying online, they can send the information through emails.

Advertisements can be done, in the locality, by placing fliers on the bulletin boards of the local grocery stores, businesses, barbers, or butchers. People frequent these places and there is a possibility of getting a good response. Some businesses place a jar at the reception counter where the business cards can be dropped for future reference, while visiting them. 

Marketing and Advertising

Top 3 Reasons Your Home-Based Business Needs a Catchy Tagline!

Think your home-based business doesn’t need a slogan? Think again! Consumers are bombarded with marketing messages every single day. While many may just slip past and bypass the consumer’s thoughts, just as many seep in and guide that consumer toward or possibly away from, their next purchase of a product or service. A slogan is like the hook on the end of a fishing wire…the hook that your wahm business needs to lure customers away from the competition and toward you! So here are the top 3 reasons why your small or home-based business needs a slogan:

1 – You need to brand yourself with a consistent marketing message. How will anyone remember you if every single piece of marketing flies out the proverbial door looking and sounding different? Sure you can change things up here and there when you hold different promotions and expand your offerings, but you need to brand the business itself and to do that, you want a consistent message that you send to your target market.

2 – You need to set yourself apart from the competition! WAHM businesses are booming! More and more mommies are moonlighting to start up their dream companies or quitting their day jobs altogether to start that at-home biz they’ve always been talking about. Direct competition is popping up all around you and when you’re in a forest full of trees, do you want to look like the rest of the trees? Not if you want to get the clients to find you and start paying you the big bucks! You want to stand out amongst the crowd. And you can do that with a snappy slogan!

3 – It’s your virtual 7-second elevator speech! So, every business book out there will tell you and practically knock it into your head that you should be able to tell any person, at any time, what you do. And you should be able to have it down to a clear, concise phrase that can be said in seven seconds or less. A slogan is just like that…okay, it may not exactly say everything you do in a single phrase…but it condenses your product or service, perhaps your business philosophy or your business objective…It takes that and gives it to people who you aren’t stuck in an elevator with. People stumbling across your website. People handed your business card. People who just happen to come across some marketing materials for your business. They all become privy to that virtual 7-second elevator speech that you have given via a catchy tagline.

When it boils down to it, every business needs a slogan or tagline to brand their business. From big to small. It helps to further your marketing efforts. It gives your business a distinct personality. And it helps your wahm business stand out in a sea of businesses.

**Only a few more days before the THREE FREE SLOGANS special over at 72HourBrainstorm ends! Need a catchy tagline for your biz? You can get three free slogan ideas in exchange for a testimonial. But this offer ends on January 10th!!**

Marketing and Advertising

Direct Selling Home Parties 2 Step Marketing: Your Secret Weapon To Boosting Income Even In A Recession!

Direct Selling Home Parties 2 Step Marketing: Your Secret Weapon To Boosting Income Even In A Recession! Would you like to increase your home based business profits by 50% without increasing your marketing budget? Direct sales opportunity, with the current economic and market situations as they are, is fast gaining ground and popularity as an alternative source of income. Any direct sales consultant with a home business, you know that marketing is a fundamental to building any successful direct sales home party business.

Where many a home party plans business owner stumble, struggle and fail is not knowing to whom they are marketing and how to market both online and offline! You see the common urge in the mlm direct marketing industry is to try and crumb something down the throat of a would be customer. When you get a potential customer, many will do an immediate sales pitch. It is unfortunately premature and turns people off! A better method, that any direct sales marketing guru will tell you and a business best practice is the 2 step direct marketing. Simply put, 2 step marketing is based on giving something away for free, or at low cost, with the purpose of getting something back in return. Of course that something is a sale, but beyond that is the relationship.

The idea here is to start small and build. You want to obliterate concerns before you sell them anything – this is what is termed as pre-selling. Step 1: Give away something, time, free samples, free demos, a free report, free session of coaching or consulting. Step 2: Get their contact information and permission to market to them. This is called dripping information. No hard sells please. In this phase you are building rapport and trust. Why? So that you can begin to exert your influence. Ever heard of the phrase Jump! How high? Good, that is the power you will command if your engage in the 2 step process! So here is the ps ychology behind it You get a visitor to your site or meet a potential customer/business builder. What you want to do is get their 1.Attention 2.Permission 3.Interact 4.Trust 5.Influence You want to craft an irresistible offer, to raise the fever pitch if you will.. In doing so you will get their attention and in effect raise anticipation.

If you place and ad in a paper, mail out a postcard or have a website, the best way to get attention is an irresistible headline. For example How To Have “Killer” Sex At Any Age… Even If You Don’t Deserve It! I have a feeling that got your attention and you are headed to google search to figure out if the book exists. At the time of this writing, I have not yet ascertained the validity nor the existence of the book. Your attention getting message must be compelling create a compelling giving just enough information about the product to get the prospect to take some sort of action. Invoke curiosity…. Direct Sales Training Tip : Use the useful but incomplete rule…don’t give it all always. You now what they say, why buy the cow if you can milk it for free? 2. Call to action: There is no point in crafting an irresistible offer only to drop the ball. People like sheep, must be led every step of the way. A call to action is the desired action you would like the potential prospect, client or customer to make.

For example Click Here To Order. Limitted Time Offer. While Supplies Last. Get Your Free Copy Today! The purpose of the call to action is an exchange of information. You are capitalizing on their desire to get their hands on what you have in return for their name, phone number, email address and where possible a physical mailing address! This is called getting people to raise their hand for information. This is the essence of permission marketing, a term that is associated with Seth Godin, Marketing Demi-god! Those who raise their hands for information become very hot direct sales leads.

These are great business opportunity prospects and an exc ellent way to build a list. As every direct sales representative or home party consultant knows, the “fortune is in the follow-up!” Once the information exchange that was initiated by you is done and you have provided them with the requested information don’t stop there. Now you get into the direct sales marketing relational capital area of things! You all know of the dismal statistics “95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM. 95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! ” – Entrepreneur Magazine This is a direct result of lack of follow up and follow through! Contrary to popular opinion, the money is not in the list. If you haven’t heard this before “the money is in the follow-up” so continually follow up. Once you have permission to market to people set up an email marketing campaign! If you don’t have an autoresponder, get one, this is the easiest way to follow up.

Send them an email as often as necessary to create a relationship and remind them of your backend product. Don’t just do hard selling here. I am a strong proponent of direct mail efforts with a combination of email marketing! The 2 step direct sales marketing is a time tested marketing method and will produce targeted prospects for your home based business. The idea here is work smarter not harder!

Guest Author’s Bio:

Party Plan Pat, is the author of 10 Deadly Home Party Plans Business Mistakes. She is also hosts a blog Proven Home Party Plans & Direct Sales Business Marketing Success Tips. http://www.homepartyplansuccesstips.com

Marketing and Advertising

Frugal WAHMs Talk Radio Thursday Dec 11th

Today on our show we were so honored to have Kim DeYoung on our show from MetroMom.com. Kim is a business coach who helps WAHMs succeed in Direct Sales Marketing and with their home based businesses! Her site offers a FREE CD with great information, and so much including a 30 day FREE trial to her membership! Grab some coffee and listen to our latest show! Kim has so much great information in our show today, like how us Moms really need to take for ourselves to be successful in business and to our family in general. She shares with us how her family was unsupportive of her Direct Sales Decision when she first started out and how she overcomed the “Nay Sayers” to achieve her goals. Wonderful show so grab some coffee and have a listen!

 

 Frugal WAHMs Talk Radio Thursday Dec 11th: Play Now | Play in Popup | Download

Marketing and Advertising

HOW DIRECT SALES REPs AND HOME PARTY CONSULTANTS IN ARBONNE CAN SUCCEED

Road To Regional Vice President Becoming a 6-Figure income earner Arbonne Consultant is not a difficult thing to do! Yes you maybe finding it a little challenging to find people who are genuinely interested in building a sound Arbonne business, but that is no reason to give up. Following are 5 Proven steps that any Arbonne Ineternational Consultant can employ in order to realize your dream and become one of the many direct sales success stories.

Arbonne Consultant Resources And Tips To Financial Freedom:

1. Understand those you are most likely to buy and do business with you. As with it any business it is important to know your target market. The popular notion that anyone with a pulse, is breathing is your customer is simply not true.

I know you believe the products are great, here are some questions that each arbonne internet consultant must ask themselves:

2. Be remarkable! Stand Up and Above the crowd. I have had many a discussion with well meaning arbonne consultants who are just a cookie cutter template of their upline. Say you were driving down the street and saw a red cow, would you stop? Would you take a picture? Would tell everyone you knew about the red cow? Now stop and think for a moment why would you do this? Simple the red cow was remarking about. To be remarkable is not to be awesome, or great or fabulous or popular. To be remarkable is to cause others to remark about you. To talk about you, to spread the word about you!

What unique qualities to you bring to the table that set you apart from every other arbonne internet consultant out there?

3. Ditch the company website ASAP. In addition to knowing your target marketing, being unique, it is important that you learn to brand yourself. WHY? People ike to buy not to be sold. People love to buy from those who they know, like and trust. Are you trustworthy? If so prove it! Where is your personal website? The company websi te does well to brand Arbonne International, but it doesn’t do a single thing for you. Remember how I said stand up and above the crowd? A personal website allows you to do so. NB: UNLESS YOU HAVE WRITTEN PERMISSION FROM LEGAL NEVER MENTION YOUR COMPANY ON YOUR WEBSITE. Besides the website is about you, we all know about Arbonne we want to know about yout!

4. Be an Expert. The best way to do so as is to know your Arbonne Products very well. Know the benefits of the products and how they will help those whom you are targetingGet into the habit of thinking like your potential customer which is, “what’s in it for me?” Then your job as consultant is easy because all you have to do is make me feel special and more. This is very easy to do when you know to whome you are selling, why you are selling to them and there reasons for doing or not doing business with you.

5. The fifth tip is to have a system. You need to have an effective system in place for you downline. When you have your system set up, you will attract people into your downline, that are literally handing you their credit cards, ready and willing to grow a business with you. That’s just how powerful a system works. There are thousands of people who would love to buy Arbonne products from you. But you have to meet them halfway, luck is when opportunity meet preparation. Are you prepared? Party Plan Pat

Author’s Biography:

Hi, I am Party Plan Pat! I am the author of Proven Direct Sales And Home Party Plan Success Tips & 10 Deadly Home Party Plans Business Mistakes The Little Black Book Of Home Party Plans Success Secrets

Marketing and Advertising

Frugal WAHMs Talk Radio Show Nov 11th Show

On today’s show we had a return guest speaker with us Deb Bixler. We were so thrilled to have her return with us to share more valuable information on how to work in direct sales and home party market. Deb shared a wealth of information such as why 80% of most people who join Direct Sales Companies quite within the first few months. Deb also shared great ways you can really market your product or company, instead of just booking parties or only relying on internet sales. Please tune in and listen to this great show!

 

 Frugal WAHMs Talk Radio Show Nov 11th Show [68:53m]: Play Now | Play in Popup | Download

Marketing and Advertising

Tina McAllister

Hi! I’m Tina McAllister, 36 years old with a military officer husband, a rowdy 4 year old son, and 2 doggies!! A ghostwriter and editor, I specialize in writing books (print and web) for busy professionals. I also write articles, press releases, marketing copy, blog posts and more. Okay, I’ll fess up…I like to write! I also like to talk business and marketing and support my fellow work at home moms. So I started up WAHMBizTips.com, a site with business and marketing tips, WAHM site and product reviews and more

Tina McAllister

www.wahmbiztips.com

www.tinamcallister.com

Recipe Submission

1. Your Name(required)
2. Email(valid email required)
3. Website
4. Recipe Name
5. Ingredients
6. Directions
7. Photo of Recipe URL

 

cforms contact form by delicious:days

Marketing and Advertising

Frugal WAHMs Talk Radio Tuesday Nov 4th

On Today’s show we had a wonderful Guest Speaker, Deb Bixler. Deb was  working from home when decided to take nine months and see if working in direct sales was for her. Since then Deb has become a great coach and mentor to help other WAHM’s looking to make a income and proffesion from Direct Sales.

Deb shared with us that the reality is 80/20 that eight percent of those who start in a Direct Sales or Home Party Planning will not stay with it. Most fail because they didn’t work hard enough, work all the leads, and really invested in getting those bookings. Deb gave a great example, she said imagine a Vetinary office. They put a big sign up on the street announcing what type of business they are, but that is not their sole form of advertising. They may advertise in the local paper, or join the yellow pages, or other forms of advertising. Another words when working in Direct Sales or Home Party Planning you need to advertise all over in as many unique and diffrent ways instead of just hoping that booking parties will lead to more booked parties.

Marketing and Advertising

Guest Speaker-Deb Bixler

On Today’s show we had a wonderful Guest Speaker, Deb Bixler. Deb was  working from home when decided to take nine months and see if working in direct sales was for her. Since then Deb has become a great coach and mentor to help other WAHM’s looking to make a income and proffesion from Direct Sales.

Deb shared with us that the reality is 80/20 that eight percent of those who start in a Direct Sales or Home Party Planning will not stay with it. Most fail because they didn’t work hard enough, work all the leads, and really invested in getting those bookings. Deb gave a great example, she said imagine a Vetinary office. They put a big sign up on the street announcing what type of business they are, but that is not their sole form of advertising. They may advertise in the local paper, or join the yellow pages, or other forms of advertising. Another words when working in Direct Sales or Home Party Planning you need to advertise all over in as many unique and diffrent ways instead of just hoping that booking parties will lead to more booked parties.

Deb works one on one with new WAHM’s wanting to start their own business. Deb will guide them in the process of picking out the right business for them, that will suite their personality and needs. Deb also provides a start up guidance in website building, finding business and getting off to a great start with sales techniques.  Deb also wanted to make sure that we invited our listeners here at Frugal WAHMs Talk Radio to join her for a FREE Teleseminar her next one will be held on November 12, 2008 at 9:15pm Eastern time. Also on Deb’s site Create A Cash Flow Show she offers great training materials from CD’s, and great training seminars!

As a special for all Frugal WAHMs Talk Radio Listners Deb is offering a special for today!! Get 25%  discount on any of her training materials for today! At checkout please enter the code “RadioToday” to get your discount! And if you missed out on this opportunity you can still get a discount through November 12th of 15% off by entering the code “Radio123″ at checkout! So be sure to stop by Deb’s site to see how you can make the most out of your Direct Sales or Home Party Planning Business today!

BODY,.aolmailheader {font-size:10pt; color:black; font-family:Arial;} a.aolmailheader:link {color:blue; text-decoration:underline; font-weight:normal;} a.aolmailheader:visited {color:magenta; text-decoration:underline; font-weight:normal;} a.aolmailheader:active {color:blue; text-decoration:underline; font-weight:normal;} a.aolmailheader:hover {color:blue; text-decoration:underline; font-weight:normal;} RadioToday for 25% off today until midnight.
Radio123 for 15% discount all week.