list building

Make Money Online with Affiliate Programs: Step Five – Set up a Way to Bring them Back for More.

Welcome back to Day Five of the “How to Make Money Online with Affiliate Programs” series. I’m Nicole Dean and in the last four days, I’ve showed you a quick and basic run down of the following … 

1. How to get a blog set up for $10 plus the cost of hosting.
2. Where to find cool affiliate programs to promote.
3. How to get content for your blog without wearing your fingers to the bone.
4. How to promote your blog without going crazy.

Pshew. All that in four days.

Now, this goes without saying, but I’ll say it anyway. I’m no Superwoman, and I don’t expect you to be Super-Human either. These are steps in the process, and step 2-5 are ongoing, so I don’t expect to get them all done today. You’ll work on those as long as you keep your blog.

So, please don’t get overwhelmed and go nuts trying to do everything in one week. That’s certainly not my goal. Take your time, reread the last few days worth of posts and just soak it in. Then get started.

On to the final step in having a MONEY-MAKING blog. It’s time to talk about setting up a mailing list/ecourse/ezine/online newsletter. Whatever you want to call it – you need one.

Why? Because having the ability to email your visitors enables you to bring them back to your website again and again and again. The more they come back to see you, the more they can get to KNOW, LIKE, and TRUST you and buy the products and services that you recommend. Otherwise, they’re like Vanilla Ice and are a one-hit wonder.

I know it’s a bit overwhelming, but consider this…

Sally comes to your blog, reads a bit, clicks through a link and then disappears forever.

OR

Mary comes to your blog, reads a bit, likes what she reads, signs up for your newsletter, comes back week after week, and forwards your newsletter to friends, tweets about your newest blog posts, and becomes your #1 fan.

I choose option #2! I want all my blog visitors to be “Mary”, don’t you?

ok. We’ve established that you need a list, but … ecourse vs. newsletter. Which to choose?

Personally, I really dislike tedium and commitment (so why on earth did I commit to three months of posting daily on blogs?) So, rather than setting up a newsletter that runs forever, I tend to lean towards an ecourse.

What’s the difference?

Well, an ezine or newsletter is normally sent weekly to your readers, and is full of information. (For an example of a great newsletter, check out www.hillbillyhousewife.com )

An ecourse, on the other hand is a series of messages that are sent via autoresponder starting with #1 and ending with the last one. For instance, I mentioned yesterday about my ecourse www.webtrafficbasics.com – well, that’s a series of about 30 messages that are already written. If you signed up yesterday, you’ll receive message #1. Those who signed up six months ago are probably receiving message number 20 about now, and those who signed up last year have gone through the entire course. See the difference?

You can choose whichever you’d prefer.

BUT… (here’s the big BUT) – make the list very very (did I mention VERY) targeted. Do not set up an ecourse entitled “Tips for Moms” please, because that spans way too large of a crowd and you’ll never quite know who you’re talking to. Is it the mom with the newborn who needs sleep or is it the mom needs to know how to talk with her teens about touchy topics like drugs and sex? There’s no possible way you can keep them both happy by sending “Tips to Moms”. If you try to make them both happy, neither will be. Trust me. Been there. Done that.

In fact, the more targeted you can make your list (or lists) – the better. If you’ve got a cooking site, are you talking to college students, new moms, large families, or even grandparents? Are the people looking for fast, frugal, gourmet, or diabetic recipes? Unless you’re very specific before you set up your ecourse or ezine, again, you’ll end up missing the mark.

So, what next? Geesh. This is kind of a hard topic to cover in one puny blog post. Let me point you to some resources that will help you to learn more.

Sign up for this really good free ecourse on the topic www.ListProfitSystem.com by my mentor Jimmy D. Brown. He’ll ask you to buy his full list course and I do recommend it, but either way, grab the free report and read it and reread it. It’s quite good.

I also have a very basic free ecourse about newsletters, that’s pretty sorely neglected, but has good info for beginners here: www.ShowMomtheNewsletter.com You’ll get a better picture of list-building basics by starting there.

ok, guys. That’s really the steps to starting a money-making blog. It just comes down to doing it and doing it again… and again… and again.

Add content. Promote. Build your list. Repeat, repeat, repeat.

Then, after you’ve done that awhile, take a break to assess. See what’s working. Adjust. Repeat, repeat, repeat.

And, most importantly, take everything that you’re doing now and consider that you’re learning ON THE JOB. This one website does not need to be your be-all, end-all saving grace, and it may not be. But, everything that you do is teaching you internet marketing skills, and also helping you to realize that you can do this!

Thanks you again, to Melissa, of FrugalWAHMsTalkRadio.com for inviting me to guest blog here. I invite you to follow the rest of my Rock Star Blog Tour this summer, because YOU are a Rock Star, too!

Warmly,
Nicole Dean

PS.  CONGRATULATIONS to the following ladies. They won just by commenting on my tour blog posts the last week.

The winners from this week chosen from all commenters by Random.org are…

Sonya Smith – Choose the report from www.SRZone.com that will best help your online business. ($15 value)

Mary Blackburn – A copy of www.EasyArticleMarketing.com – a course that I co-created with Kelly McCausey to teach you how to promote your online business with articles.  ($27 value)

Email my amazing assistant, Tracy, at tracy@getawayvirtualservices.com for download info.