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Brands Downsize are Consumers Paying More?

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I have recently started noticing a trend of companies downsizing their products but charging the same price. Most consumers I have talked to did not even notice they were getting less but paying the same. How long will this trend continue and will this make consumers more aware of what they buy? Will coupon usage go up even more than it already has? Here are some examples of products I have seen or heard about. Companies are getting clever in disguising the way they are down sizing as well. Most people

I have not checked all of these out myself so let me know if you know otherwise!

Encor frozen entree’s have gone from 32oz to 28 oz. Price is the same

Ritz crackers/Wheat Thins have down sized but still charge the same.

Banquet has down sized 2 times going from 32oz to 24oz staying at the same price while their competitor Fast Fixin’ is still a 36 oz bag and still holds true to their motto to “Bigger Bag, Better Value. Matter of fact Fast Fixin’ is the only one offering a bonus bag right now in their category.

Tyson has downsized their bag 10 to 12% and kept the same price.

So what are consumers saying about this? Check out some of the tweets posted below from Twitter!:

karlkovacs@ConsumerQueen My favorite granola bars are smaller and i’m paying more money for them. Is it time to start making my own again?

emccaleb@ConsumerQueen Yes!! Eddies ice cream for one. What a rip-off!

just_be@ConsumerQueen @FastFixin The worst offender is ice cream manufacturers. They reduced the package size & increased the price!

mmartinpeterpan@ConsumerQueen Oreo cookies are perfect example. Five yrs ago they didn’t fit in TWare container … now there is more than enough room

afullcup@ConsumerQueen I think its a shame they can do it & get away with it. BUT honestly some people didn’t even notice which is even worse.

mmartinpeterpan@ConsumerQueen Canned tuna is another example. 6.5 oz can is now 5 oz. I’m lucky to find it for less than 69 cents. It used to be 50 cents.

cr8tivejen@ConsumerQueen i think its something we are going to have to get used to. we’ve been spoiled (brats) for far too long. just sayin.

Mark_Salinas@ConsumerQueen Have definitely noticed! I have something called a spending machine in my house a.k.a a teenager! Shopping cures all!

mmartinpeterpan@ConsumerQueen last one … ice cream … no longer 1/2 gallon … it’s 1.75 quarts! I think Breyer’s is 1.5 quarts

NWGuy@ConsumerQueen I think you’re right; brands have found the comfortable price points and are shifting package size – ice cream;cereal;coffee

JSpoonemore@ConsumerQueen Changing the design on the box almost hides the fact that the box is smaller than the older ones.

So where does that leave us now? I would love to hear your thoughts and comments on this matter!

Tweet this: Brands Down Size . Are Consumers Paying More? http://tw1.us/C4 #CNQueen RT!