There is no doubt about it – we are living through a recession. Unemployment is high and the economy continues to sputter along. Though home party sales remain strong, the industry is not immune to the effects of the recession. However, there are some essential tips for sales consultants who want to stay one step ahead of the struggling economy and keep their home party plan business going strong throughout the year.
The Top Five Strategies for Maintaining a Year Round Business
1. Marketing. Yes, you have to market. You have to market throughout the year. Marketing is the cornerstone of any business, and it is especially vital in the home party business. You are often referred to as a sales consultant or a direct seller – you must sell to stay in business. Sell yourself, your products, and your business. Use the telephone, attend trade fairs, have hostess training meetings, sell bookings at your parties, and make use of networking and referrals. Keep your marketing simple, fresh, unique, and interesting. Once you stop selling, your business will stop making money.
2. Determine Quantitatively What Type of Marketing Works Best. You need to keep records of what type of sales approach was the most effective. Your marketing plan should always be evolving and adapting to a changing environment. If you find something that works, stick with it, but continue to explore other avenues. If you attempt a marketing strategy that falls flat, dispense with it and move on to something new. To determine what works and what doesn’t, you will need numbers. Having a reliable and efficient record keeping system is essential to the financial health of your business.
3. Keep Records on Your Closing Percentage. Your home party plan success depends on how often you close a sale. Record the details of each party and the percentage of sales closed, relative to the amount of guests attending. Knowing that you make more sales at certain types of parties is relevant data that can be used to increase the number of future sales.
4. Team Members. Developing a team of sales consultants and then keeping them motivated is a great way to ensure that your business will profit throughout the year. It may be easier to go solo in this industry, but having team members who contribute to your profits will smooth out the rough times and make the prosperous times even better!
Creating a consistent direct sales business year round is the goal of everyone. Making sure that you are organized, having a consistent marketing plan in place as well as continuously investing in your mind through education and taking daily actions will insure that your business creates a steady stream of income year round.
Article Source: http://www.wahm-articles.com
When you incorporate these and other direct sales business tips into your business you will create a consistent income year round. Learn more direct sales business success systems that work for all companies at: www.CreateACashFlowShow.com
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